KAROFI Philippines — Campaign 60Days
Meta Ads Performance + Sales Funnel Report
META ADS — Tổng Quan (08/04 – 15/04)
Total Spend
₱25,795
~$461 USD
Reach
165K
Unique users
Impressions
192K
Avg Freq: 1.16
Link Clicks
2,432
CPC: ₱10.61
Leads (Form)
27
CPL: ₱955
Messages
273
Cost/Msg: ₱94.5
Cold Leads
739
Cost/Cold: ₱34.9
Installations
10
Cost/Install: ₱2,580
TARGET vs ACTUAL — Meta (Facebook/IG)
📐 So sánh KPI với Budget Plan (pro-rata 8/53 ngày)
| KPI | Target (8 ngày) | Actual | % vs Target | Status |
|---|---|---|---|---|
| Budget (USD) | $528 – $755 | $461 | 72% | Under Budget |
| Reach | 227K – 302K | 165K | 62% | Below Target |
| Inbox (Mess) | 302 – 528 | 273 | 66% | Below Target |
| Leads (Cold) | 75 – 106 | 739 | 816% | Vượt xa |
| Lead Rate (Cold/Mess) | 2 – 3% | 80.7% | 2,690% | Vượt xa |
| Conv Rate (Install/Cold) | 20 – 25% | 1.4% | 6% | Cần cải thiện |
| Installations | 15 – 24 | 10 | 51% | Below Target |
⚠️ Insight: Cold leads vượt target rất xa (739 vs 75–106) nhưng tỷ lệ chuyển đổi Installation chỉ 1.4% (target 20–25%). Bottleneck nằm ở giai đoạn Hot → Survey → Install. Cần tối ưu follow-up process và qualification criteria.
SALES FUNNEL — Tổng cộng (01/04 – 15/04)
916
Mess
→
↓ 81%
739
Cold
→
↓ 20.6%
152
Warm
→
↓ 85.5%
130
Hot
→
↓ 11.5%
15
Survey
→
↓ 66.7%
10
Installation
Cold: 1.4%
Cold
Warm
Hot
Survey
Installation
📊 Campaign Breakdown
| Campaign | Type | Spend | Reach | Clicks | Result |
|---|---|---|---|---|---|
| CVS Lead | BOFU | ₱10,793 | 60K | 1,391 | 2 leads / 26 msgs |
| Messenger | BOFU | ₱8,191 | 37K | 864 | 25 leads / 247 msgs |
| Engagement | MOFU | ₱6,811 | 69K | 177 | 8,630 all clicks |
🎯 Tỷ Lệ Chuyển Đổi
Mess → Cold81%
Cold → Warm20.6%
Warm → Hot85.5%
Hot → Survey11.5%
Survey → Installation66.7%
Cold → Installation1.4%
Cost / Cold Lead₱34.9
Cost / Installation₱2,580
💰 Phân Bổ Budget
CVS Lead (BOFU)
₱10,793
Messenger (BOFU)
₱8,191
Engagement (MOFU)
₱6,811
Total: ₱25,795
📈 Funnel Hàng Ngày
01/04
4
06/04
1
07/0437
24
9
08/0488
84
09/04107
63
31
8
5
10/04284
191
90
11/0489
87
12/0423
21
13/04107
101
14/0484
78
15/0492
89
📅 Meta Ads — Theo Ngày
| Date | Spend | Reach | Impr. | Link Clicks | Leads | Messages |
|---|---|---|---|---|---|---|
| 08/04 | ₱1,614 | 11.2K | 12.8K | 213 | 0 | 3 |
| 09/04 | ₱4,038 | 19.3K | 24.9K | 281 | 1 | 21 |
| 10/04 | ₱2,983 | 13.3K | 17.2K | 232 | 4 | 21 |
| 11/04 | ₱2,880 | 17.2K | 19.4K | 228 | 3 | 20 |
| 12/04 | ₱4,550 | 31.6K | 35.6K | 463 | 6 | 50 |
| 13/04 | ₱3,585 | 30.3K | 34.7K | 397 | 4 | 52 |
| 14/04 | ₱3,500 | 25.0K | 28.4K | 374 | 1 | 56 |
| 15/04 | ₱2,645 | 17.4K | 19.2K | 244 | 8 | 50 |
KAROFI OVERSEAS MARKETING · Campaign 60Days · April 15, 2026